Is SEO Doomed as Search Engines Develop? - The New Search Experience
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Furthermore, Google has changed their mission statement. Yes, this is something that should be done as a company's mission can change in the future.
When you visit www.google.com or one of the dozens of other Google domains, you'll be able to find information in many different languages; check stock quotes, maps, and news headlines; look up phonebook listings for every city in the United States; search more than two billion images and peruse the world's largest archive of Usenet messages -- more than 1 billion posts dating back to 1981.
As you can clearly see, it does not mention anything about websites. The emphasis is now on information coming in all shapes and forms. Some information is vocal, some information is visual, some information is written and other information is typed. When relevant, this information can drive targeted traffic to your business though various methods. Don't be a genius and try to manipulate the search engines. That is their house and they will take whatever steps needed to protect themselves from tricks.
Just like in sports, when your team enters the home of the defending champions, your game must be executed with precision and excellence in order to win. Otherwise you will be in for a long, depressing, losing game. And unlike real sports, the home search engine can force you to lose if you don't play by their rules!
I know a lot of people reading this will think this is crazy, but that is fine as I agree with you. Some others will be angry, others hurt, others laughing at me, and quite a few will respond that Google will never change the SERPs. I have some news for those of you thinking of replying with that line; Google has changed the result pages you see for user search queries several times since the website went live.
Put away your fanaticism for a moment and look at the situation from the view of a search engine. What is the easiest way to serve relevant content to customers who don't like clicking a lot? Is it providing links to stock pages with a bunch of tricky/spammy sites in them, or showing a stock ticker and graph on the SERPs themselves?
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