Is SEO Doomed as Search Engines Develop? - SEO, I Hardly Knew Ye
(Page 4 of 5 )
All of these implementations have led to the slow death of search engine optimization (SEO) for front pages results! We have been watching Google fix these problems by making their spinders so sensitive they can damage rankings of legitimate sites. Don't think it stops there. Another issue that leads me to believe SEO is dying is the new experiments of Google implementing the UI changes I wrote and mentioned earlier. As Google looks to further monetize the search results, I think more and more that you will see more inner referrals coming from the major search engine players.
The moves to increase the search engine indexes makes it appear they could soon index everything on the internet. Whether it is Google Images (drives huge traffic to jewelry websites), Froogle, Local, Books, PDFs, Mp3s, Mpegs, AVIs, Power Point Presentations, White Papers or other intellectual property not thought of as of yet, there will be less and less of the old ten (10) listings of websites.
One only needs to read the first sentence of Googles' Mission Statement, to see why I make these claims:
Google's mission is to organize the world's information and make it universally accessible and useful.
Information as we all know is not restricted to just websites. It includes Google services. This tells us that other information can be added into the SERPs and around them without breaking their policy. This other information will come in the many forms I mentioned. Adding in globalization and localization shows that Google is headed this way already, as what a user in California, New York, London, Moscow, Beijing for the search query "new cars" will each receive a different set of front pages results listings on Google.com
Reading further into Google's Mission Statement we find this sentence:
Google is now widely recognized as the world's largest search engine -- an easy-to-use free service that usually (Nice way to CYA guys!) returns relevant results in a fraction of a second.
"Relevant results" is the keyword here and another reason why I believe SEO is a dying method of attaining front pages results. Web sites are not the only thing relevant to a user's search query. This is why Google gave us the new Desktop Search 2 tool, as it is much quicker than using the Windows Search for information stored on our computing devices.
Next: The New Search Experience >>
More Search Engine News Articles
More By Clint Dixon
|
| · | | | · | | | · | | | · | | | · | | | · | | | · | | | · | | | · | | | · | | | · | | | · | | | · | | | · | | | · | | | · | | | | |
|
