Is Ask the Next Big Search Engine?
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Can you rule out the fourth horse in a race? One would think so, but this race isn't over yet, and Ask may yet prove that it can go the distance. Keep reading to find out why this now butler-free search engine may be more than a one-trick pony.
The Prequel
First of all, it is no longer Ask Jeeves, it is now Ask (and has being for quite some time). But frankly, why do I think Ask is the next big search engine? Why not Google? And frankly, who cares about Ask.com? Believe it or not, a large percentage of search engine users do care, and their number could increase, as Ask.com quietly proves itself to just possibly be the best search engine around.
The Verdict
One of the most maligned search engines is the British based http://www.ask.com/; it have been accused of sins ranging from not taking paid search listings (pay per click) seriously, to making search uncomfortable for browsers. Also, in contradiction to some of this, it has been accused of having too many paid listings on top of its site's listings.
Why would I now ask if a search engine that took literally forever to get into the paid listing market, and whose branding is confused in the mind of the audience (is it askjeeves.com, ask.com, teoma.com or askgive.com), will be the next big search engine? I mean, in terms of market share, Ask is at best fourth, behind Google, Yahoo and MSN. It is losing its top staff to the competition (Steve Berkowitz to Microsoft, for example). Ask is, to put it simply, not that important right now. But it has several things going for it that could turn it into a top contender for a large market share of the search engine industry.
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