Hakia Promises Meaning-Based Search - Not Quite There Yet
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Hakia is working hard to promote itself to the right people, but so far it hasn't had the effect for which it's probably hoping. For example, when Kevin Maney at USA Today wrote about what he learned on the first day of the Web 2.0 conference, item three was "The bubble lives. You think there's no Web 2.0 bubble? Yeah, well, explain an unknown search company, Hakia, sponsoring dinner and putting Hakia-signed white chocolates in the sorbets that were served after the salad. For a while, everyone thought the company was Ikea. What, a furniture search company?"
I also wonder about one of the recent releases from the company - hakia Search Music, "the Web's first known search music CD." The creators ran random queries in hakia, found a search result they liked, and composed a song about it, using "ethnic instruments to highlight the richness and diversity of the Internet culture." I can't decide whether this is a really brilliant or a really misguided way to promote the company and its mission.
Seriously, though, hakia does take an interesting approach to search. If the company can truly make its search engine understand content in a way similar to a human brain, it will definitely have something. Personally, I plan to check back with hakia a few times over the next month or so. I'll run some queries to find out whether it can help me with my work. A search on "search engine optimization" led me to a list of useful-looking results and one of hakia's galleries focused on search engines, so I'm quite hopeful. Time will tell how well it delivers.
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