Google is setting itself up to become an all-inclusive portal which will offer access to the internet, as well as organizing all of the world’s information under one roof. So come everyone, and sign up for the amazing inter-Google.
Google has slowly shown their interest in various communications mediums, which seem to indicate the company will begin offering internet access to consumers. The most probable method for this to occur will be via wireless broadband access in major cities across the United States.
Various Google acquisitions, partnerships, and Google Labs releases indicate that the search and advertising company is looking for ways to reduce costs and offer private services. Imagine a huge intranet for Google users; it has one log in that allows them access to all things Google, Gmail, Adwords, Adsense, Google Sitemaps, and other offerings that require a Google account log in.
The cost cutting aspect is probably the largest and strongest indication Google is building its own network. Currently, Google is paying third parties, such as large telecoms AT&T and Verizon, premium fees for bandwidth space which is of limited supply. G seems not to see the boundaries for cyberspace growth and market penetration, since it does not like limits placed on their “infinite” possibilities.
Google has also been buying up dark fiber for quite some time. Dark fiber refers to the fiber optic cabling which has been run throughout most of North America over the last three decades but has never been used. At one time, there was talk of 500 television stations being offered through fiber optics, but having 50 channels of Gunsmoke and Lassie reruns was not what people wanted. There was also the speculation of the dot com-ers, who are responsible for much of the dark fiber being spread out, until the dot com burst eliminated many of the companies who wanted to use the fiber optic delivery channel.
Google has teamed with Current Communications of Maryland in a related move earlier this year. The technology they are working on allows broadband access via power lines. Current provides this service in several cities in Ohio. As we can see, this is just another possibility Google could offer in its quest to be all things to all people. This is also another way for Google to offer wireless services to areas of the country that will not have wireless access networks built and allow expanded coverage in remote areas.
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