Google, Yahoo Upgrading Their Social Networks? - Yahoo Mosh in the Works?
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There are lots of rumors circulating about Yahoo Mosh. TechCrunch even managed to get a screen shot that looks rather like Darth Vader holding a banana in one hand and an electric guitar in the other. Let’s see if we can sort through what’s circulating about it.
First of all, there is a real URL; it’s mosh.yahoo.com. But don’t expect to get any information by going to that URL unless you have a corporate Yahoo password. If you don’t, this is what you’ll see:
I’m no hacker; just for the hell of it I tried logging in with my regular Yahoo account information. No dice.
TechCrunch also posted a tantalizing tip-off they received about Yahoo looking for summer interns to help with “this new cool social network project.” Yahoo wants someone who is “very active on MySpace and Facebook, loves social networks” and has certain other interesting qualifications, like being “damn funny.” From the rest of the post, it sounds as if Yahoo is looking for someone who will be part evangelist and part alpha/beta tester. It looks like a lot of party-throwing will be involved, as well as assisting with changes to the product. Yahoo wants a college student with strong communication skills (well duh!) who plans to go into “marketing, advertising, or PR.”
Yahoo tried to buy Facebook at one time; others have speculated that the venerable search engine was interested in buying Friendster or Bebo. From this TechCrunch posting, I’d guess that Yahoo is trying to set up a social network to compete directly with Facebook; they seem to be going for exactly the same demographic that Facebook originally targeted. Most people seem to think that Yahoo 360 will fade away once Yahoo Mosh comes online, but I’m not convinced; I think it’s more likely that 360 will be rolled into Mosh, because 360 seems to appeal to a wider demographic than Mosh is aiming to reach. Eventually we’ll find out the truth.
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