Google Sued Over Drop in SERPs - Does KinderStart Have a Point?
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I think I’ve pretty much made the case, at least for anyone who is experienced with performing search engine optimization, that KinderStart’s loss of rank on the search engine results pages is justifiable. It remains to be seen whether this will be proven in a court of law. But aside from this, I have to ask: does KinderStart raise any valid issues with its complaint?
Here, I have to give a cautious “maybe.” Even experienced SEOs complain about Google’s opacity. It seems to me that there must be a grain of truth in something this widespread. And it is certainly true that Google has enormous influence. If an online business loses its standing in the SERPs, it can have serious repercussions on its sales and marketing operations. So some people can use a little extra help.
There are things SEOs and site owners can do to turn up clues as to the way Google thinks. Start by looking at Google’s webmaster guidelines. Google Sitemaps and its pay per click programs, when used properly, can also provide some valuable clues. Remember though, it isn’t easy…and it isn’t necessarily supposed to be easy. When people try to game the system, they’re trying to get something for nothing. Google’s algorithms are there to make sure that doesn’t happen, and that searchers get real, relevant content. That’s hard work…but then, if it were easy, any kid could play.
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