Google Slapped with Click Fraud Lawsuit - Changes Needed?
(Page 4 of 4 )
Google spokesperson Mike Mayzel stated that “We believe the suit is without merit, and we will defend ourselves against it vigorously.” Click Defense begs to differ, stating in its lawsuit that click fraud on Google accounts for up to 38 percent of clicks. “Google knows…that click fraud is rampant in its AdWords program, and that the advertisements it sold and sells…are worth significantly less than the amount…bid for key words.” Who is right?
The problem is that it is difficult to know who is right. Again, quoting Lee, “No one has fully defined when a click is `fraudulent’ versus simply a click from a poor quality source. So it is difficult to know if the firm initiating the lawsuit…truly believes the fraud problem to be as big a deal as stated, or if they are just using the legal action for public relations.”
With these kinds of problems, one wonders whether it is time to find a different online advertising model, something that may be less susceptible to fraud. This would not be easy; pay-per-click ads have been around for several years now, which makes them well-established in the world of the Internet. Perhaps a wholesale change would not be necessary, however. It may be technologically possible to give advertisers more control over what locations they accept clicks from, as a first step.
I am not a technology wizard, nor am I a fan of lawsuits. But it seems to me that the solution to this problem is more likely to be found in the computer room than the courtroom.
| DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware. |
|
| · | | | · | | | · | | | · | | | · | | | · | | | · | | | · | | | · | | | · | | | · | | | · | | | · | | | · | | | · | | | · | | | · | | | · | | | · | | | · | | | · | | | · | | | · | | | · | | | · | | | · | | | · | | | · | | | · | | | · | | | | |
|
