Google Revamps SERPs, for Money? - Shuffling Organic Results
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The trouble that the bean counters may not see is that Google’s new reshaping of the free results pages could also spell financial disaster. Google has begun adding another referral, much like the one that comes up if you misspell a word, but this new offering replaces the results one would normally see in position numbers 6, 7, and 8.
You did read it correctly; Google replaces the free results listing in positions 6, 7, and 8 with referrals for related results of both commercial and non-commercial interests.
The term piggy bank is undergoing the “new UI,” as Google calls it. Do a search for the keyword “piggy bank.” If you scroll down to position 6 through 8 you will see the referral as, “See results for: piggy bank lyrics.” In the illustration below, the red box highlights what I am talking about. The box is not actually a part of the SERPs.
I then did a search for piggy bank lyrics. The three results Google refers users to when typing in piggy bank were the sites listed in positions 1, 2, and 3 for “piggy bank lyrics.”
Somebody told me to enter "Add URL" as another term where the changes are made. Sure enough, Google suggests refining the search to "Add URL to Google." The first space is a self referral (back to Google), then two links concerning adding your URL to Google. Now at the bottom there are two additional text links to refine your search: "Also see add URL to Google" and "Google add URL." A search totally unrelated to Google now shoves their services in your face.
Next: Why Would Google Change Free SERPs? >>
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