Google Moves to Continual Indexing - Evidence of the Change
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I came upon this while speaking to a friend in British Columbia in early October 2004 about the possibility of getting his website listed on Google's front page natural results listings. His chosen keyword term was, again, "website." This made me laugh a bit, knowing all the competition and how entrenched this keyword term was for the many designers and developers who had resided on the front page of Google for so long. Any idea of moving most of them was funny. Or so I thought. When I typed in the term and saw the results I sat and felt my jaw hit the floor. The listings had changed!
What was now on the front page was a shock. Two new entries had found their way to the front-page results, the web pages of both George W. Bush and John Kerry, the two candidates running for the office of President of the United States at the time. Why were they listed so highly for the word “website” when these sites had nothing to do with the search term, other than the fact that each was a website?
This made sense to me when I thought about what people were searching for at the time. The terms I figured were being used were "bush website" and "kerry website,” meaning that the two politicians, by virtue of searches, would show up for “website.” Millions of people were typing that into their queries about each candidate. To Google, these two websites were the most current and heavily searched terms; therefore the websites belonged in the front page results for search queries using "website."
The blessings come in many ways, with the curses probably outweighing the blessings. Those who are in the search marketing business, and who do not know how to keep sites current and relevant will soon be among the unemployed. Those website owners who use software to optimize their sites and believe that is enough to keep them on any search engine's front page for long will soon learn different. No longer will SEOs be able to sit down, do some keyword research, optimize the coding and content, and sit back and watch each month as the client's site sits on the search engines' front page results.
Next: What To Do About the Change >>
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