Google Moves to Continual Indexing - A Revolution in the Making
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This move toward continuous indexing will revolutionize search, and the businesses of those of us who strive to get clients listings on Google's front pages.
How will Google's decision to index websites more frequently change the way search engine optimization is performed? SEO will become less of a need in order to obtain front page listing results, and search engine marketing will grow to be the main focus for marketing and optimization firms, and for website owners.
The days of putting up a site and coming back once a month to update the website and keep the spider bots happy are gone for good. We live in the age of immediacy, and because of this the search engines are working to establish results that are the most current and therefore most relevant to users' search queries. The days of submitting your website and waiting more than thirty or sixty days just to get a listing are history. For the SEO, this means it’s time to change the focus of his or her business; for the website owner, this can be a blessing--and a curse.
If you have been paying attention to your stats, it would almost appear that the googlebot is sitting on your server. In a way it is! In order for Google to provide relevant results, those results must be current. Returning results that are already a month old is not a smart, long term business model if Google plans to stay in business. Advertisers are looking for performance, and they don't care what worked in the past; they want immediate results for their advertising spend.
Next: Evidence of the Change >>
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