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SEARCH ENGINE NEWS

Google Audio Indexing: Review and SEO Implications
By: Terri Wells
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    2008-11-04

    Table of Contents:
  • Google Audio Indexing: Review and SEO Implications
  • GAudi Interface
  • GAudi Visuals and Performance
  • GAudi Improvements, Uses, SEO Implications

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    Google Audio Indexing: Review and SEO Implications - GAudi Visuals and Performance


    (Page 3 of 4 )

    A look at the view for this keyword for "all politicians," however, could easily lead one to think that Google needs to tweak its algorithm, since videos that don't mention Joe the plumber at all rank above the third presidential debate:


    As you can see, the first two videos listed don't mention Joe the plumber at all, while the third one mentions him only twice. If all four videos really were uploaded and/or indexed four days ago, shouldn't the one listed last in fact be listed first, since it includes the most mentions of Joe the plumber?

    Showing you this picture gives me the opportunity to focus on the left section of a full GAudi page result. You get a link to the video; clicking the link moves the video to the large pane on the right, from where you can play it. The text under the link is pretty self-explanatory; it includes the video's running time, the number of times the video mentions your keyword, and presumably how long ago the video was uploaded.

    Now I want to focus on that big pane on the right.

    All of those yellow dots are points in the video where the keyword is mentioned. Just below the video is a search box that lets you search within it. So if you want to see if Barack Obama mentioned health care in this particular speech, you can. In fact, he mentions it once, near the end (and surprisingly, if Google's technology can be trusted, he never uses the word "change" in this video).

    Below the search box for searching within the video you can see a set of clickable buttons with arrows on them. Those take you directly to that particular use of your keyword in the video. Next to the button is a snippet to give you the context of the keyword's usage, so you can decide whether this is the section to which you want to listen. This is especially handy if you don't like to sit through an entire speech, or you want to compare the ways various politicians use particular words. Of course, it's also useful if you want to parody a politician using his or her own words. By default, only the first four uses of the keyword are shown, but you can click a link to show them all.

    There is a box below the "show all mentions" link that I had to crop. It includes the URL for the video above it, and links that let you share the video on Digg, Facebook, MySpace, and del.icio.us.

    The algorithm GAudi uses delivers interesting results. Enter "homosexuality" and you get few videos; put in "gay," however, and you get about six pages of them. Putting in "Enola Gay" turns up nothing, however. That's pretty close to what I would expect.

    More Search Engine News Articles
    More By Terri Wells


       · I hope you enjoyed this article; thanks for reading. I welcome your comments.
     

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