Google Advertising Professional: How I Did It, and Is It Worth It? - Doing the Exam
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Now for some numbers. The exam I took was 104 questions, to be completed within 90 minutes. With some calculations, that gives about 52 seconds per question, or roughly a minute per question.
That doesn’t give you a lot of time to think, so the exam interface has provided a tick box with each question, which allows you to mark the question for future review. My advice is to make use of this feature extensively, as it is better to tick an answer, move on and finish the exam as soon as possible. This leaves you time to review your answers.
When you finish all the questions, a summary page will appear, showing the questions that were and weren’t completed, and more importantly, the ones you marked for review. You can click to go to any question and review it.
But before I go on, one niggling problem I had with the summary page was that it loaded up separate dynamic images for all 104 questions. These images were simple ticks and arrows, and indicated which questions were done, not done, or were marked for review. Every time I returned to the summary page after reviewing a question, I had to wait about 3 or 4 seconds for the page to load.
This becomes a problem if you have a lot of questions to review and the clock is ticking away. So keep in mind that you can’t be too liberal with ticking all the questions for review.
When you finish the exam, you are automatically presented with your mark. You must have answered at least 75% of the questions correctly to pass. So if you had 104 questions, assuming all questions are equally-weighted, you need to have answered at least 78 questions correctly to pass.
Post Mortem
So, what happens now if you’ve passed? If you haven’t had a total spend of US$1,000 in a 90-day period, then you’ll have to do that before you become a Qualified Google Advertising Professional.
Also, before you start thinking it’s all over, the program requires you to renew your certification once every year, as mentioned officially here (https://adwords.google.com/support/select/professionals/bin/
answer.py?answer=12255&query=year&topic=0&type=f).
If you’re interested in taking this exam, I encourage you to take it up. It will solidify your knowledge of AdWords, and prepare you for managing successful campaigns. However, don’t underestimate the exam – the pass rate of 75% is quite high, so you do need to prepare.
Oh, and my final score? I’m quite content with 84%.
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