Google Advertising Professional: How I Did It, and Is It Worth It? - Benefits of Google Certification
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As explained above in the “What?! Another Certification?” section, being a Qualified Google Advertising Professional gives you recognition for being proficient with the AdWords system.
Google also mentions the benefit of being able to parade the official Professional logo on your *website, stationery or other promotional materials.
* If you look at the small print on the Program Rules of Use page, it says that “You may not display the Qualified Google Advertising Professional Logo in connection with or near a search box.”
Anyhow, down to business. Here’s a summary of what I did to pass the exam...
Studying the Learning Center
I receive plenty of newsletters regularly and earlier in November, I was sent a some news that Google had started its Advertising Professional program. I immediately jumped onto the website, read about the program, its requirements and benefits, and then stumbled upon the Learning Center, which I found to be a great resource.
I was keen to get this certification, however at the time, more work started piling up. Fast forward two weeks, and I was back at the Learning Center, with an empty schedule during the weekend to get focused and pass the exam.
My immediate impression of the Learning Center was a bit dull, since I knew most of it already. However, I would not discount it as a learning tool, as it covers just about every possible nook and cranny of the AdWords interface.
To give you a sample, here are a few questions to test your knowledge.
- Do you know what Google Smart Pricing is, and how it works?
- Do you know exactly how billing works, or to be more specific, what options you have for pre-paid or post-paid accounts?
- Do you know how overdelivery credits work?
- Do you know what happens with Chinese or Japanese characters in the Ad Title, Ad Text and Display URL?
- Do you know the policy for image ads on Google partner sites?
Even if you can answer all of the above without batting an eyelid, I would still recommend you sit through the Learning Center, as it covers a lot of features that you might not have used before.
For me, this was a weekend of sitting in front of the computer, listening to the audio and watching Powerpoint-like presentations at the Learning Center, and taking down notes at the same time.
Even if you’re not interested in certification, the Learning Center is a wonderful resource for businesspeople who want to improve their Internet marketing knowledge. The sections on "Advanced Optimization" and "Selling AdWords" are worthwhile, as they cover topics that are key to Internet marketing success.
Next: What Happened to the Exam? >>
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