Google Advertising Professional: How I Did It, and Is It Worth It? - What?! Another Certification?
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Maybe you’re thinking, "Oh no, not another computer-based certification...we’ve got Microsoft, Cisco, Novell, Adobe, A+ already… do we need Google certification as well?"
My positions is that this is just what the online advertising industry needs to establish a professional standard. After all, would you like Joe Bloggs off the street performing heart surgery on you, with no degree or qualifications? Or would you have your eyes checked by someone other than a qualified optometrist? Just like being a Microsoft, Novell, or Cisco professional, it’s good that there’s something now to certify the skills of a Google AdWords professional.
The Requirements
What are the requirements for being a Qualified Google Advertising Professional?
You have to:
- Sign up for, or have an existing Google AdWords account.
- Sign up for the Google Advertising Professional program(https://adwords.google.com/select/professionalwelcome), and gain access to your own Client Center(https://adwords.google.com/support/
bin/answer.py?answer=7725&hl=en_US), where you can manage up to 500 AdWords accounts using one login.
- Accumulate at least a US$1,000 total spend for all your accounts in your Client Center within a 90-day period. (The 90-day period only applies after you’ve signed up for the program. So even if you’ve managed million dollar AdWords campaigns in the past two years, it doesn’t count towards your certification. You have to start from scratch, like everyone else. Does Google Sandbox ring any bells?)
- Pay US$50 to sit the exam, and get at least 75% right. Also, if you fail you can only take the exam twice a month, so try to make a good effort not to fail a second time.
Next: Benefits of Google Certification >>
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