Full Sail Offers Online Internet Marketing Degrees - Internet Marketing Master’s Degree
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The Internet Marketing master’s degree from Full Sail University, as I mentioned, is a 12-month program. In contrast to the bachelor’s degree, the master’s degree focuses more on strategies rather than details. To give you some idea of the approach, a graduate with an Internet Marketing bachelor’s degree from Full Sail might take a job as a Search Engine Optimization Specialist; one with the corresponding master’s degree might go for a position as an SEO Manager or executive director of marketing.
A look at the list of courses shows why. To give you an example, the bachelor’s degree covers search engine optimization; the master’s degree covers advanced search engine optimization, which explores “strategic approaches” for SEO “and how it can be used to develop and institute strategic marketing goals.” The course goes beyond explaining how to do SEO; it shows how to use SEO as one part of a larger marketing whole. “In addition to analyzing organic search methods, directory listings, and paid placement tactics, you’ll also study new trends in search engine marketing and SEO through course curriculum and case studies.”
As with Advanced Internet Marketing, many of the other courses cover the same topics as those of the bachelor’s degree, but from a different, more sophisticated angle. Others, while similar in title, have such a different focus that they’re obviously very different courses. For instance, in the bachelor’s degree program, the Digital Storytelling course shows students how to create digital content with specific tools. In the master’s degree program, the Business Storytelling and Brand Development course teaches students “how to implement brand-development strategies that help companies emerge as icons within their industries." It shows students how to create a mission statement, leads them through brand development case studies, and gives them the opportunity to examine Joseph Campbell, myth, and archetype.
As you would expect from such an intense course of study, students take a class on Internet Marketing Campaign Development, another on Strategic Internet Public Relations (where students learn to take a proactive approach), and plenty of analysis-related courses. As with the bachelor’s degree, most of the courses are between two and four credits (typically skewed toward the high end of that range) and four weeks long.
Again, as with the bachelor’s degree, the Internet Marketing master’s degree program at Full Sail culminates with a final project, but there’s an important difference. This final project includes a thesis. Once again, each student must put together an Internet marketing campaign, but the thesis must analyze that campaign. The course description explains how these two work together. “The Internet marketing campaign is to include all of the components that will ensure that the products and/or services reach the correct audience and achieve the desired goals of the client. The thesis component of this course is a comprehensive academic examination of the student’s Internet marketing campaign as well as a reflection of his or her experiences.” In other words, students finishing the master’s program should not only be able to create a marketing campaign, but analyze it to discover what went wrong, what went right, how to fix the problems and make the most of the good parts.
Next: Other Degree Details >>
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