Full Sail Offers Online Internet Marketing Degrees - Internet Marketing Bachelor’s Degree
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The first important thing to note about the Internet Marketing degrees offered by Full Sail University is that these are full-fledged degrees, not certificates, with a work load (and price) to match. Students complete them on an accelerated schedule, with 25 months to get the Bachelor of Science in Internet Marketing, and another 12 months to get the master’s degree in the same area. You don’t have to take the bachelor’s degree to get the master’s degree, but naturally the college will want some evidence that you can complete the program (such as a resume).
The bachelor’s degree in Internet Marketing focuses on basic marketing, both the traditional and Internet varieties; it also covers web site design principles, case studies, ethics, intellectual property and copyright laws, search engine optimization, and much more. Most courses are four weeks long, and provide somewhere between two and four credits toward your degree. I’ll be touching on some of the highlights in just a bit.
Each student completes a final project that takes into account everything he or she has learned in class. For the project, the student must “research, develop, and write an Internet marketing proposal for a new business concept.” It involves “application of proper research methodologies, business writing skills and proposal preparation, and development of a financial report, various Internet marketing strategies,” a management plan, and a company web site.
Students learn the principles of affiliate marketing, email marketing, the fundamentals of web site design (including HTML and JavaScript), Internet law and legal issues, Internet business models…the list goes on. I was particularly impressed with the fact that they cover mobile marketing and distribution channels. Full Sail’s course on the latter helps students decide which channel would be best for distributing their product: the Internet, mobile devices, video games, virtual worlds, web mash-ups, blogs and wikis, email, interactive TV, and/or podcasting.
It’s impossible for me to summarize such a comprehensive 25-month course in a mere four paragraphs. So let me quote a few highlights. In the IT Communications course, students learn to consider “the technological limitations of their company, and to understand how to communicate to the IT team properly about their technological needs.” In the email marketing course, students will learn (among other things) the advantages and disadvantages of email marketing, and how to comply with the CAN-SPAM Act. The Internet Marketing Research Strategies course will teach them how to properly conduct research on the Internet for marketing purposes. There is also a course on pay-per-click campaigns, another on social media optimization, two on SEO, and, frankly, more than I have room to cover here. The full overview provides links to all the course descriptions.
Next: Internet Marketing Master’s Degree >>
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