Explaining Social Media`s Friendship Ranks - So Tell Me, Where's My Motivation?
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What's not entirely clear regarding Social Media and FriendRank is the reason a normal (or even advanced) user would ever aspire to helping a money-rich advertising company do anything.
I don't think any of us relish the opportunity to be exposed to any more advertising than necessary, and I really doubt that any of us want companies sending advertisements to our friends, under the guise that we "wanted" it sent to them. Frankly, I don't want anyone to receive anything I did not personally decide to send. I can also tell you that I have only used the standard "send this to a friend" button like twice in my life, and that's a very simple version of what Social Media is attempting to do.
Now, if there were any sort of payment coming to me from the purchases made by my deep list of controllable friends, I might consider it, but even then I still doubt it. I don't ever put Google links or any other type of CPC, CPP, CPM or external link on any of the sites I control. Why would I clutter up my beautiful sites with external advertising so I can make a couple of bucks a month? Hell, my customers would probably pay me more money to NOT do something like this.
To date, there is not any mention of kickback to referrers, or any benefit to belonging to, or supporting, any new type of social media advertising. The longstanding Amazon Affiliate program at least gives you a direct financial reason to even consider it in the first place, and I think it would make a ton of sense for Social Media to do something of this nature. But of course, that's less money they get to keep, so I suppose that makes some sense as to why it's not part of their business model.
Frankly, even though I'm hardly an Internet architect, I figure it's going to have to be an included part of the process before this can become an entrenched part of normal activity. I mean really, why would I do anything to help anyone sell anything, if I'm not being paid to do so? Or in other words, don't use my relationships to pitch your goods (which probably aren't that good anyway), because I think it's very invasive.
I also truly believe that right now, Social Media is headed toward taking advantage of various external site members and their ignorance of the purpose of the site they are on, and what it's actually for in the first place. As the great fictional character Peter Gibbons once said in the movie Office Space, "It's a problem of motivation, all right? Now if I work my ass off and Initech ships a few extra units, I don't see another dime; so where's the motivation?"
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