Craziness at the Googleplex - And Don't Forget This Tried and True Technique
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Additionally, in the past I've written about the power of writing and distributing articles (you can read one of them here: http://www.seochat.com/c/a/Website-Promotion-Help/Insider-Secret-To-Killer-PR/). I've talked about the traffic that you can get and the benefit to your search rankings. That strategy is going to be more powerful now than ever before!
I can't stress that enough. Now that Google is going to count the number of unique clickthroughs of a link, getting your articles published to authority sites will be more valuable to your rankings than ever; and that benefit doesn't even count all of the benefit you get from the traffic you get as a result of the article in the first place.
My point here is that finding relevant authority sites, and giving them the content they need is going to be one of those competition killing strategies in very short order. This means that you do need to begin asking yourself, "what are the authority sites in my niche?"
Find out what those sites are, find out what kinds of content they are looking for, what their guidelines are for articles, and write some good, strong, no nonsense articles for them (some authority sites will even PAY YOU to do it … SEO Chat is a good example of this). The authority site benefits by getting the content they need. You benefit by getting the traffic. The customer benefits by easily finding the information they need.
In fact, you'll notice that by focusing on getting the customer the information they need FIRST (through the various techniques discussed in this article), you benefit with more traffic and better search rankings, PARTICULARLY once Google changes its algorithm.
Simply by focusing on creating good, key word rich, highly targeted content that your potential customers might want, and then using a variety of approaches to get that content into the customer's hands, the customer wins and you win.
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