Craziness at the Googleplex - What to Do Now to Get Ready for the Change

So the question then becomes what can you do about it?  What can you do BEFORE the update hits, to either preserve your rankings or to improve them?

First and foremost on the list of things to do is to make sure that you have a blog on your site and you are adding new KEYWORD RICH content to that blog at least a couple of times a week.  For this I typically recommend using Wordpress. 

Your blog posts should be "Technorati tagged" (you can get more info on tagging by going here: http://www.technorati.com/tools/#tagging) AND you should have a Technorati account for your blog.

After you post an article, you use PinGoat (http://www.pingoat.com/) and plug your blog into it.  With this, you are "pinging" (basically this is the "blog and ping" thing you may have heard about) your blog to multiple blog "search engines."  You'll also want to use the Technorati ping at: http://www.technorati.com/ping.html.

What these services will do is potentially get you a number of backlinks that are MUCH more likely to be used/clicked through.

Next, at least a couple of times a month you'll want to put out a press release via PR Web (I cover this in much more detail in my "New Rules For Google SEO" at http://www.dannywall.com/newrules).  The release should be keyword rich.

One thing I want to point out about news releases … you want to write them in the third person as if a reporter was writing about you.  Secondly, you want to FOCUS YOUR RELEASE on a fairly small topic area/keyword.  You don't want to write a release that is all things to all people.  Instead, your release should narrowly target a single key phrase.

News releases like that have a MUCH greater chance of getting clicked through.

At this point, notice what I'm saying here.  The focus IS NO LONGER on simply getting a link, but getting a link that people will actually USE.

This has a double benefit for you.  First of all, links that get used will dramatically improve your Google rankings ... BUT MORE IMPORTANTLY, links that get used give you traffic right then!

I know that sounded obvious, but I find that often my clients are so focused on improving their Google rankings, and therefore the traffic they get from Google, that they completely miss out on sources of traffic RIGHT NOW (instead of however long it takes to improve your rankings).

Next: And Don't Forget This Tried and True Technique >>
 

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