Avoiding Bad SEO Advice - Websites with Potentially Unreliable Content
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Much search engine optimization advice is spread through articles appearing on various websites. One example of a site that features SEO advice is SEO Chat: http://www.seochat.com.
Many other websites provide SEO information as well. Some are associated with message forums, some belong to various SEO professionals, and still others include posted articles with SEO content.
As with message boards, the quality of information available can vary widely from article to article, and from author to author. If you recognize an author's name who you know to be a source of reliable information, there is no problem. If the writer is unknown, however, your best course of action is to not immediately apply the recommendations in the article. Make certain of the author's credentials, prior to committing your website, to any unknown course of action.
Not only are some of the opinions offered by many articles of questionable value, it is not unusual to find real factual errors in some writers' work. Should you find a blatant mistake, of what should be a generally known fact, practice suspicion regarding the reliability of rest of the article. If factual errors have slipped into the work, then some questionable to even potentially dangerous suggestions might lurk there as well.
As with message boards, the reader must be wary of unknown writers and articles. Once an author becomes known to be reliable, that person's SEO recommendations can usually be accepted safely, and applied to your site. Even then, check out all SEO ideas thoroughly.
Even some of the better professionals in the field offer some outdated or counterproductive advice. The entire SEO industry is unregulated, with no agreed upon standards for professional practitioners. Such wide open standards allow for some excellent professionals to provide top notch advice. The lack of regulation also avails itself to charlatans and other SEO quacks.
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