Good and bad search engine optimization advice can arrive in your daily email. There are two major conduits of email SEO advice. One is through Internet newsletters, ranging from excellent to not helpful at all. The other means of information dissemination, is by unsolicited email, better known as spam.
The wise website owner would do well to display caution, when it comes to email SEO advice. Much of the unsolicited mass mailed information is of little use to any webmaster. In most cases, the advice offered is not much help to anyone except the sender. In many cases, the offered advice, along with the accompanying request for money, is harmful to a site's search engine rankings. Some of the advice will even get a site banned from the search results entirely.
Often, very inaccurate information is part of the spam email sales pitch. One of the most frequent and blatant examples of misinformation is the alleged need to submit a site, often allegedly monthly, to the various search engines. There is no such need, as the search engines locate, have their spiders crawl, and index the site by themselves. The spiders simply follow a link, and once a website is indexed, it is included in the listing permanently, with no need to resubmit.
Prior to subscribing to anyone's search engine optimization email newsletter, be sure to check out the author's credentials and past recommendations. If you have read the writer's articles and advice in the past, and found them reliable, then by all means subscribe. There are many good newsletters out there. It's your job to research the ones that are right for you and your website.
A newsletter that contains guest columns and articles, by noted SEO professionals is certainly a plus. If reputable SEO experts are willing to lend their name and expertise to a newsletter, it's a fairly safe wager that the newsletter is a good one. If it weren't, the better SEO pros wouldn't contribute or be associated with it.
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