The opportunity for the Internet version of snake oil salespeople and for outright charlatans is very high. The lack of peer review of information creates an ideal environment for both the dishonest huckster and the simply incompetent adviser. While not all SEO advice is bad, there is much that needs to be taken with an entire shaker of the proverbial salt.
Inaccurate and unreliable search engine optimization (SEO) advice is available with alarming regularity, it seems. You can find it almost everywhere you look on the Internet.
Bad advice lurks in your email as spam from shady fly by night companies calling themselves SEOs. Suggestions on improving your website's position can be found in the various Internet message forums, ranging from tremendously helpful to downright terrible advice.
There are articles on SEO widely read and believed that offer not only questionable opinions but are riddled with factual errors. Self styled SEO experts can be found on their websites, waiting to ensnare the unwary.
Following such dubious advice could cause some novice website owners to make some terrible errors that could drop their website's placement in the search engine rankings. Some of the advice can even get a website banned from the search engines for violation of their webmaster guidelines.
Webmasters unknowingly read and hear bad SEO advice on a constant basis. Often, the advice is packaged in a fairly well written format and carries a fairly authoritative tone. What many website owners don't know, is how to select the solid and useful recommendations, from the concepts best ignored at any cost.
The Internet in general, and search engine optimization in particular, are still very young in terms of years in existence. The idea that SEO can even make a difference to a website's ranking in the search engines is a concept still very much in its infancy.
The opportunity for the Internet version of snake oil salespeople and for outright charlatans is very high. The lack of peer review of information creates an ideal environment for both the dishonest huckster and the simply incompetent adviser. The best defense for any website owner is to read carefully and weigh the pros and cons of all advice offered prior to taking any drastic action.
Whether the advice arrives from self styled experts, message forums, e-mail newsletters, or from a search result, it's important for the website owner to be very cautious. While not all SEO advice is bad, there is much that needs to be taken with an entire shaker of the proverbial salt.
Search engine optimization advice is definitely a webmaster beware system.
Search Engine News 
