An In Depth Look at Google`s Potential Buyout of GoDaddy
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The speculation surrounding Google's potential purchase of GoDaddy reached its pinnacle back in September, and has since waned somewhat. Because there hasn't been any news recently to either confirm or dispel what so many people have been anticipating, I figured that I would take an in depth look into exactly what is being considered and how its possible transpiration will affect the SEO and web hosting fields.
First of all, to doubt for any reason that Google might purchase GoDaddy would demonstrate complete and utter naivety. In 2007 alone, Google has made at least one full or partial acquisition per month, aside from the month of August. Most notable among these acquisitions are the communications security firm Postini for $625 million and the pending acquisition of the online advertising company DoubleClick for $3.1 billion!
I say pending because U.S. lawmakers have said they will look into the antitrust implications of the deal. Once again, those damn regulators keep trying to bully large companies from achieving "monopoly" status. I for one would welcome Google as our Internet overlords. As an ignorant peon I'd have no problem rounding up others like me to toil in their underground caves ... but more on that later.
The only reason I can think of that might hinder Google's potential buyout of GoDaddy would be the hard hit they might take to their reputation. GoDaddy is known by most non-tech savvy people as the company that makes those racy Superbowl commercials and Google may not want to associate themselves with that kind of lowbrow advertising. However, this excuse is tenuous at best. For Google, a progressive company interested in a young, hip market, to worry about the moralistic opinions of people who probably don't even know what GoDaddy does would be ludicrous. Why would a company that purchased the raunchy paradise that is YouTube be worried about some chick with a flimsy tank top?
The rest of this article will examine the intricacies of the Google/GoDaddy collaboration, including what caused the experts to surmise such a deal and the fallout to be generated if it were to occur. This article will benefit the novice and hopefully provide new information to those already familiar with the possible deal.
Next: The Deal >>
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