There are more than 57 million blogs online. How do you find the good ones? A search engine specializing in blogs can help. This article reviews Technorati, one of the most popular of the blog search engines, and discusses how to optimize for it.
All about Technorati
I hardly ever review products or sites I do not like. If you're familiar with the blogosphere, then this quick data won't surprise you: a hundred and seventy thousand blogs go online daily. There are currently over 60 million Blogs; in 2002 there were just a hundred thousand (now we have that amount coming online every day!).
Blogs are expected to be dynamic and updated regularly. Blogs are where news break out. Search engines absolutely love blogs; almost all search engines offer a blog search. Some search engines even specialize in blog search. One of the most important of these is Technorati.
Blogging, Amateur Happy Hour
Anybody can blog. That's the beauty of blogs; set up an account or upload a blog engine and you're on your way. It is an opportunity to have your own diary. With no "professionally written" content, the blog is expected to have that "chummy" feeling. Blogs involve no professional designers, or so you'd think (in the past month I have consulted on two blogs). Nonetheless, some blogs just look professional, especially company blogs where there is a vested interest in keeping a good image; with such blogs, though, the content can be uninspiring and you wonder whether you stumbled upon a web site masquerading as a blog. Technorati, keeps an eye on them all.
What's a Technorati?
Founded by David Sifry (www.sifry.com) and based in California, Technorati is the recognized authority on blogs (according to Live Web), and also claims to search and organize all user-generated content, such as photos, videos and voting. Technorati indexes rapidly (as it must since it is projected that there are eighteen updates every second throughout the blogosphere). I am going to look at how valuable Technorati is to searchers, bloggers, and advertisers, then I will do a critique of Technorati from the perspective of a searcher. I will use the blog search engine Bloglines as a benchmark for my critique, but most of it will be some of my own findings while touring Technorati to find some user-generated comment.
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