A One-Year Status Report on Google Base
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In celebration of the one-year anniversary of Google Base, Hugo Guzman takes a look at the service and considers its future. Clever SEO marketers take note: it may not be very big yet, but it could become very useful in time.
Did you know that Google Base turned a year old recently?
Wait a second. Do you even know or remember what Google Base is or what its used for?
For those of you who don't know or need a refresher, Google Base is a portal that basically allows you to upload "content" (that is Google's word) for others to view. In layman's terms, Google Base is basically an eBay clone, except without those pesky listing fees. Essentially, it's a slightly less commercialized version of the mega-auction site, which Google created under the guise of "organizing the world's information."
Incidentally, that's a great catch phrase! A bit too "Big Brother" for my tastes, but it definitely makes an impression.
Anyhow, the fact that users can create an account and upload tangible items and services (or even web content) without paying a sign up fee or any subsequent listing fees is definitely alluring, but I feel the need to delve deeper into this somewhat mysterious entity that turned a year old on November 15th. My three main questions are as follows:
1) How exactly does it work and is it user friendly?
2) Is it catching on with the mainstream public?
3) Is Google making a profit off its "Base" offering at this point, and is there reason for long-term optimism?
Next: Very User Friendly >>
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