One thing people involved in SEO know about is keywords. What are they and how can I get them? Well, if you haven't noticed by now, Google puts them right there for free on Trends for Websites. It displays up to ten “also searched for” phrases for each query, letting you know what other people are searching for when they come across your site.
It also gives up to ten sites that were “also visited,” and since link building is another very important SEO technique, this source is a veritable goldmine. By clicking on one of the sites, you can also see who is related to the sites that are related to you, and so on as far as you're willing to go. Or if you're not in SEO, you can use this tool to find services that are similar to ones you're already looking for.
But if you're still skeptical about the accuracy Trends for Websites may or may not exhibit, you may not have to wait long for the next challenger. Mozilla is developing a product within Firefox that would ask its user base to opt in to anonymous data collection on their surfing habits. The project is still in the development stages, but with over 170 million people using Firefox in every country (only 29 percent are in the U.S.), even one percent of that would be enough to gather useful data. Right now, Mozilla says they have 18 percent of the market share across all browsers, and as that continues to grow, the differences in surfing habits between users will become less significant.
However you decide to use Google Trends for Websites, whether it be for SEO or just for fun, you must keep in mind that Google is still looking for ways to improve the quality of the data. As of now, the data is estimated based on periodic updates, so your own statistics may reflect changes that haven't occurred yet in Google's calculations. By the time any new products come out, they may have gotten their calculations down pat. I think you know just how quickly technology can advance.
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