Will Your Google Optimization Help with MSN? - Value of Linking
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Google’s search algorithm is legendary among SEO professionals for the heavy weighting provided for incoming links. The same high search placements are given for having strong keyword rich and theme related link anchor text. Without a doubt, links are important to the Google search algorithm. Of course, the added link related Google PageRank calculation accounts for even more link value.
MSN places importance on links as well. The main difference is the MSN algorithm appears to be more concerned with content than with sheer linking power. While it’s true that all incoming links have value, and all provide link popularity boosts to a site, the MSN algorithm seems more concerned with the quality of the link than the quantity. Link text is very important to MSN. It’s part of the MSN algorithm’s heavy weighting in favor of content.
Because most SEO experts already understand the strength of anchor text for Google, there is no need to worry about MSN. The link text is just what the MSN spiders like to eat. With Google, the anchor text is apparently valued for how it powers the incoming links and with MSN by the supplying of additional content. On the other hand, both algorithms are making website owners happy with the results.
Along with external links, don’t neglect internal website links and easy to navigate site maps. Smart webmasters make certain that all pages are properly linked to one another, ensuring the addition of keyword rich links to the receiving page. A good site map not only aids the search engine robot spiders, but also enhances the value of the site to visitors. The great thing about ensuring strong internal linkage and text is it works for Google, MSN, and the online business’s potential customers.
Inclusion of the website in the many Internet directories provides important inbound links for any search algorithm’s taste. Google has a strong preference for the Open Directory Project, better known as DMOZ. Inclusion in that important human edited directory will enhance a site’s MSN Search rankings as well.
MSN Search had previously had an agreement with Looksmart/Zeal to provide directory listings. While the formal part of that agreement has ended, MSN continues to hold an option to utilize those listings. Inclusion in that directory will enhance any site’s standing with MSN. Being included in any directory holds value with Google. Looksmart/Zeal is certainly not an exception to that rule. Directory inclusion holds tremendous value in all search engine algorithms.
Conclusion
Optimizing for the Google search engine will not hurt a webmaster very much with MSN Search. If the site contains an abundance of keyword rich pages, it will certainly score high rankings in MSN. Simply maximizing the allowable level of keyword saturation for Google will ensure solid results with the MSN algorithm.
Having many incoming links that feature good anchor text is a plus in every search engine. While inbound links are paramount in importance in Google, they are required for every other search engine as well. MSN is certainly no exception. Maintaining a solid on site internal linking system, important to Google, will pay real dividends with MSN Search as well.
Each web page should have its own unique title tags, rich in keywords that are found on that page. Making sure the title tags and the on page content match will provide a major boost in all search engines. MSN Search and Google will both reward those efforts.
Overall, by optimizing a site for Google, strong results will usually happen with MSN Search as an added bonus.
Keeping fresh content and good linking practices in mind will make all search engine algorithms happy.
That joy in achieving high rankings, as a result, includes both Google and MSN Search.
Resources:
http://www.imagine-msn.com/search/en-us
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