Will Your Google Optimization Help with MSN? - Taking Care of the Content
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Too much of a good thing for one search algorithm can do harm in the other one. For example, keyword on page keyword density tolerances for MSN are much higher than for Google. With MSN, heavier keyword usage is encouraged by its search algorithm. The same higher saturation of keywords will not be treated well at all by Google. Moderation is the best policy for all search engine optimization if cross search engine power is to be achieved.
When optimizing for Google, SEO professionals recognize the value of employing keyword rich page titles. Each page should be given a title that is unique to the content of that page and that includes the keywords found within that page’s copy. As with Google, MSN values page titles highly in its algorithm. Your Google optimization efforts regarding page titles will pay off with MSN very well.
Fresh content pages are highly regarded by the Google algorithm. By constantly adding new and freshly updated pages to your site, the Google search results will reward your efforts. Perhaps even more than with Google, the MSN search engine values on page content. Freshly added created content will serve you very well with MSN, where content is extremely important, and fresh content even more so.
An additional form of constant fresh content can be created by placing a blog component in your site. As the blog is updated on a very regular basis with keyword rich content, the search engine spiders from both Google and MSN will crawl it often. Every search engine algorithm is written to give special benefits to fresh content. The differences between the search engines, in that regard, are minimal.
Blogs are possibly the easiest method available for creating that continual flow of new keyword laden web pages. A blog is usually written with a specific topic in mind. As such, its highly themed copy will score very highly for the site’s most important search terms. High search engine placements, in both MSN and Google, will be the result.
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