Using Freshness to Optimize for MSN - Why Should I Optimize For MSN?

(Page 2 of 4 )

I mean, this freshness thing sounds like work! You may actually have to write once a month, and it must be relevant content. After all, Google is the biggest search engine and it doesn't demand that your sites be fresh (it also takes forever to index your pages; Yahoo, on the other hand, just wants to bankrupt you with their PFI/PPC program). So why should you bother regularly updating your site?

The Giant Called Microsoft

When you say MSN, you should remember that you are actually saying Microsoft, a company which has proven itself to be a master at traditional and guerrilla marketing techniques. Microsoft took over the browser market in less than three years with a second rate application and integrated product marketing techniques, riding roughshod over Netscape, AOL Time Warner and the combined might of the European Union and United States anti-trust departments (who retaliated with various face-saving fines and verdicts).

I mean this is a corporation that thrives on entering a market and grabbing Goliath market share: Word took out the word processing market, and Excel did the same to the spread sheet market. Based on history alone I would expect MSN to have 59 percent of the search engine market in three years. Unfortunately Google is already there, and Google seems to be the new Microsoft.

Number One Already?

In early June, disturbing reports filtered down from some UK associates to me that MSN is the number one search engine in the UK (I was disturbed because I wasn't paying much attention to MSN then). This was shown to be because all new computers sold in the UK have Internet Explorer, and Internet Explorer has MSN preloaded as its home page (does this tactic sound familiar?). Microsoft is already using its traditional integrated product marketing approach to shove MSN down the throats of unsuspecting users. Combine this with its PR stunts and you have a take over already in progress.

Next: MSN Optimization Basics >>
 

More MSN Optimization Articles
More By Akinola Akintomide

Comments On: Using Freshness to Optimize for MSN

· Most of the SE's actually place a premium on updating content, so this should help...    · I have found your advice to be true for yahoo, google and MSN search engines. I try...    · Give me a break - my website about marbella is updated on an almost daily base,...    · Hello,At the moment of writing:My website is http://www.myibizavilla.comIt...    · I have long known about the need to update pages for MSN.My problem came on...    · If MSN cannot give you an answer, i am unsure about exactly what is happening with...    · My website also facing the same problem. in google and yahoo but not in msnI don't...   >>> Post your comment now!