Search Engines and Algorithms: Optimizing for MSN’s RankNet Technology - Exclusive MSN Features and MSN Keywords
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Exclusive MSN Features
A while back, the community got together to compile a list of questions to present to MSN. One of the questions asked is how MSN differentiates from the other search engines, now and in the future. MSN had this to say:
Instant Answers - MSN Search displays answers instantly from Encarta and our Music service so you spend less time navigating to the information you need
Features and Tools – Most up-to-date index with a competitive index size and tools like Search Builder and Near Me to help personalize consumers’ search experience
Multiple access points – Whether it’s MSN.com redesigned and optimized for Web search, or the MSN Toolbar Suite with Windows Desktop Search, with MSN we make it easy to get started searching no matter what the entry point
“We have our eye on becoming number one in the search space, but we realize this will take some time. Today we believe we have the best search engine for MSN users and are continuing to enhance and grow our feature set based on consumer feedback.”
MSN Keywords
Like Google’s AdSense, MSN uses an ad network they recently launched, called MSN Keywords. Similar to AdSense, MSN Keywords is an auction-type program in which advertisers “bid” on certainly keywords in a control-panel based adCenter. This is a pilot program right now, testing in France, Hong Kong, and Singapore. Depending on popularity of the program, we may see MSN Keywords roll out in the UK and US as early as 2006.
MSN Search has many features and services available. Optimizing for this search engine is actually relatively easy, as long as your site features lots of original content.
There are many other search engines out there, and even those that fall into specialized categories, like MetaSearch engines, which use multiple search engine results to compile an overview of listed results, instead of pulling results from its own databases. I’ll be covering MetaSearches in depth in my next article, and how they can be important in your SEO efforts.
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