Microsoft`s Live Search Patents and Algorithms Related to Blogs
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In this article we will cover three Microsoft patents and draw quick conclusions on where Live Search is going. Will the patents and the methods they represent help the software giant win market share in the search engine space? The ones we’ll discuss were filed and approved by the United States Patent and Trademark Office.
Ranking Method Using Hyperlinks in Blogs This method permits a bias towards links from blogs in order to modify Page Rank and deliver higher quality search results.
In the conclusion we will draw parallels between Google five years ago and Live Search today.
Identifying a Web Page as Belonging to a Blog Patent
On June 19, 2006 Microsoft filed a patent titled "Identifying a web page as belonging to a blog." The patent lists Dennis Craig Fetterly and Steve Shaw-Tang Chien as the inventors. It was published on December 20, 2007, and received United States patent application number 20070294252.
Microsoft's patented technology is used to identify whether a page is part of a blog, based a number of characteristics. Once pages are identified as a blog, they are further classified by importance based on link data.
Microsoft states this algorithm can be trained by a human.
"Blogging has grown rapidly on the internet over the last few years. Weblogs, referred to as blogs, span a wide range, from personal journals read by a few people, to niche sites for small communities, to widely popular blogs frequented by millions of visitors, for example. Collectively, these blogs form a distinct subset of the internet known as blogspace, which is increasingly valuable as a source of information for everyday users."
MSN Optimization 
