Comparing MSN And Yahoo! Optimization - Conclusion
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While Yahoo! and MSN Search optimization are similar in many respects, it would be a mistake for any webmaster to believe that the two search engines are identical. Their algorithms are not entirely the same.
It is prudent, for the optimizing website owner, to understand the similarities and the differences between the two search engines.
As expected, both search algorithms place major importance on incoming links that feature keyword phases in the link anchor text. That high rankings requirement appears to be universal, to varying degrees, in all search engine placement result calculations.
Both search engine algorithms favor heavy keyword density in your on page optimization efforts. You will benefit from pushing the Google imposed limits on content keyword densities to their maximum levels.
Should you choose to push the envelope on keywords, pay close attention to your Google rankings as you attempt to move higher in MSN and Yahoo!. If there is any drop in your Google search positions, drop your keyword density immediately to lower generally accepted levels.
Both Yahoo! and MSN have their favored Internet directories. For Yahoo!, they naturally reward inclusion in their own proprietary Yahoo! Directory. In the case of MSN, their now much less formal arrangement with Zeal/Looksmart, still prefers listing your website as a prerequisite for high search placements.
Taking care of basic on page and off page optimization factors will result in high search engine rankings with both Yahoo! and MSN Search.
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