Comparing MSN And Yahoo! Optimization - Thinking About On Page Content
(Page 2 of 5 )
Content is King
One thing that both the Yahoo! and MSN search engines share in common is the importance placed on content. With both search engines, content is clearly king. While incoming links remain very important, both search algorithms are heavily weighted toward keyword rich content. In particular, both search algorithms emphasize on page content.
To score high search engine rankings with both Yahoo! and MSN Search, maximize your keyword density without losing ground with the much more conservative Google algorithm. Unlike the Google algorithm, MSN and Yahoo! are very friendly toward extra heavy use of keywords and keyword phrases.
Keyword density levels that might trigger a spam filter in Google are rewarded with higher search placements in Yahoo! and MSN. Recommended SEO practice would be to strike a balance that creates strong rankings in all of the search engines. By carefully adding and subtracting keywords from your on page copy you can test your site’s rise and fall in all three search engines.
A good technique for writing on page copy is to write naturally. The keywords will appear as needed, and your sales copy will help to enhance conversions from site visitor to paying customer or client. Judicious use of keywords and their synonyms might result in your site gaining additional high rankings for other search terms as well. Keyword stuffing is never advisable from either a search engine or a sales conversion standpoint.
Write for your visitors and your site will also do well in the search engines as the keyword phrases will appear naturally and not seem forced into places where they obviously don’t belong.
Next: The Keys to Keywords and On Page Content >>
More MSN Optimization Articles
More By Wayne Hurlbert
