Bing SEO Analysis: A Comparison with Google Ranking Factors
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If you are not currently ranking well in the Bing search engine (owned by Microsoft), and you would like to, then this article can help you to choose the important factors on which you will focus your campaign.
Different search engines use different algorithms. Currently, Google is the most popular search engine. But Bing's share of the search engine market has been increasing, so it makes sense that someday you might consider trying to rank your website in Bing, not only in Google, if you plan to further increase your organic traffic.
This article will do a comparative study of the factors commonly used by both Bing and Google to rank websites. Two sets of websites will be thoroughly studied in terms of onsite and offsite factors. The data gathered will then be analyzed in such a way as to establish clear differences between them (Bing and Google) in terms of ranking behavior. The differences in ranking behavior arise because of differences in the search engines' algorithms.
Comparative Study Background
To provide a much more reliable study, we'll use a consistent keyword and the same sets of websites, and then get ranking results from Bing and Google.
Below are their ranking results in Bing and Google:
Based on the above ranking results, it is interesting that php-developer.org ranks poorly in Google for the targeted keyword, while addonsolutions.com is in the ninth position. The rank results are based on Google.com US and Bing (both checked using the US IP address).
However, the ranking results are almost exactly the opposite in Bing, with php-developer.org now ranking in the third position for PHP Developer while addonsolutions.com is nowhere to be found (not even in Bing's top 200 search results).
This wide discrepancy in Bing and Google ranking results is the focus of this comparative study. Our goal is to find out what factors Bing favors and Google does not, vice versa.
With this information in hand, any SEO can optimize their website for the Bing search engine, or for both Google and Bing.
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