A while back someone coined "Title is your friend" and this so very true. However, many website owners may not realize the power of a web page's the Meta Title, Page Title, link anchors and link attributes and how these all work together to develop a coherent search engine promotion strategy.A while back someone coined "Title is your friend" and this so very true. However, many website owners may not realize the power of a web page's the Meta Title, Page Title, link anchors and link attributes and how these all work together to develop a coherent search engine promotion strategy.
Speaking from experience - most SEM firms don't appreciate this relationship either - so for those new to search engine marketing - it isn't about tricks, tactics, techniques, or trade secrets and all about understanding the relationship between titles and links to more titles and links. I should note that web page content is 'still king' - but there is a direct relationship between content, titles and links therefore titles and links are included as "content".
Link Trading 
