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LINK TRADING

eMarketing - Outbound Links / Authority Site Linking
By: Rodney Brown
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    2003-07-14

    Table of Contents:
  • eMarketing - Outbound Links / Authority Site Linking
  • Showing Appreciation
  • Pieces Of The Puzzle

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    eMarketing - Outbound Links / Authority Site Linking - Pieces Of The Puzzle


    (Page 3 of 3 )

    Your PageRank passes through all the naming link conventions (categories) and if you have a listing that PageRank you passed to the authority site comes back to you. Additionally, many of the sites along the link upstream also link to hubs for the same reason (more quality information) and your PageRank that followed these paths filter through all the naming link conventions (categories) and again if you have a listing that PageRank you passed comes back to you.

    Additionally, any site that was not even in that authority link upstream yet has a listing in DMOZ.org receives some of your passed PageRank from those authorities linking to DMOZ.org. If these sites have, a link to you that PageRank you passed comes back to you. Not forgetting all other major hubs, both general all encompassing directories and specialty topics oriented ones, if any of these authorities sites link to these directories and you are also listed, and/or sites linking to you are listed again your PageRank is passed back to you. In my opening comments, 'many SEO firms are stuck on a bad premise'. I submit that few, if any, have taken the time to investigate all 'link paths' to ensure there was nothing 'downstream' that sends their PageRank drain back.

    The essence of the World Wide Web is 'connecting' and the more you 'actually connect to' the more you get in return. The simplicity of the web is "getting linked" and forward thinkers make meaningful linkage, but if you only look at your immediate adjacent returns ' you are not seeing the whole picture.

    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

     

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