eMarketing - Outbound Links / Authority Site Linking - Showing Appreciation
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To appreciate how outgoing links can assist your site's ranked position one look beyond 'my site' and the site (page) being linked to in order to see the bigger picture. PageRank transfers not just to the 'linked
to' page (this so-called PageRank drain) but all subsequent links down an endless link path and not just a single path but also millions of endless new links paths as you move further away from your own website. Links by Proxy
By adding a link to an authority site on a related topic, Google immediately recognizes the stature of that link. As many SEO contend ' you also transfer PageRank that if no link were present the PageRank would be passed within your website internal links (the so-called PageRank drain).
If your investigation stops here, it is obviously that no benefits are apparent (if no reciprocal link is return). PageRank is however, 'liquid' it follows all available paths every link through a site and out of the site, and to other sites. Authority websites have many incoming links they also link appropriately to other authority sites, and sites of lesser authority, thus your passed PageRank (like a river) flows to all of the new sites. In turn, these sites, link to more sites, some of which are lesser of an authority and your passed PageRank continues expanding outwards. Most of the fore-mentioned sites additionally, have listings in many
directories such as DMOZ.org. DMOZ.org (and others) is considered a hub (an aggregation of topics by linking out to sites deemed to have quality information). As hubs, contain a vast assortment of quality topical information many of the authority sites link to hubs again passing your PageRank on.
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