Use Linking to Increase Traffic - Creating Blogs on Related Topics
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This is similar to writing articles and distributing them across the Internet, but in this case, instead of waiting for webmasters to pick up your articles, you create blogs on topics related to your site's content and then provide links to your site. Your blogs should be as creative as possible. Ideally they should be in ezine form.
With links to other topics which will help the individual looking for content, your blogs will provide inward links as well as related content. The content should be related; it does not necessarily have to be the same content. Blogging is free and ensures that you are not guilty of just building "shadow sites" which just link back to your site, a technique for which you could be penalized.
Reciprocal Linking
This is relatively speaking the hardest part of link building, since it involves you finding a relatively high ranking site, convincing them to link to your site, and you linking to their site. The latter is easy, since the Internet allows you to link to other people's sites without permission. Getting a high ranking site to link to your site, however, is like getting a date with a supermodel. Even if you are rich, she still might not date you.
The first step is to find the most suitable sites. Sometimes the best candidates will be your direct competitors. You can expect them to definitely be unwilling to place a link to your site (then again, who knows), but you must still ask. There will probably be a webmaster@mysite.com, also there may be a cell or layer for related link on their site. When requesting reciprocal linkage, you should provide your site's URL and description (not too verbose), stating how such a link will benefit their visitors, and in return, their web site's profile and/or profitability.
This stage cannot be rushed. If you pressure a supermodel for a date, she is likely to refuse; the same is true with a request for a reciprocal link. Be polite and subtle and you will be pleasantly surprised at the results. Be honest on your own side; if you are reciprocal linking with your direct competitors then don't cheat, place their links on your page.
Without good content, no webmaster worth his salt will link to your site, so you must offer value, content and a website which truly helps the browsing audience. Avoid linking companies that offer you overnight results. "Overnight" on the Internet means six months studying and six weeks experimenting (minimum). They will probably just link you to a bunch of FFA (free for all) sites which may not influence your page rank by much. The rank of the site that is linking to you matters. It is not just the linking strategy, content is king (really, I hail him every morning).
E-books
Another way of ensuring that a large number of sites have links pointing to your site is to write e-books and offer them up free, while giving the web sites that pick it up the option of selling them to their audience or giving them away also. The browsing public love freebies, so this is an excellent way of ensuring that a large amount of websites, have your e books (anything from six to sixty pages) with loads of links back to your sites.
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