The Missing Link - How Can We Use this Knowledge?
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As discussed before, when a page A links to page B, page A is in fact voting for page B.
Do Internal Links in My Site Count as Votes?
Yes. And this is where linking becomes important. Suppose you have a 100 page site about “hemorrhoid cream”. Each page should link back to the homepage so visitors can find your main site page. What text should you use in the link to your homepage from all of your pages?
What if you put this – we do see it a lot on websites:
Homepage
99 pages linking to your homepage with link text “Homepage”. Google is going to think that your homepage is about…. “homepage”. This is obviously a wasted opportunity.
Why not use:
hemorrhoid cream homepage
You will have 99 pages linking to your homepage, all telling Google that your homepage is about hemorrhoid cream. Google thinks – “Hmmm, this page must be about hemorrhoid cream as there are 99 votes telling me this”. When Google visits the page, it sees that yes indeed, the page is about “hemorrhoid cream”. These internal votes increase the link reputation of that page.
Taking This a Step Further
Using these techniques, we can obviously channel votes to important pages making them more important in the eyes of Google.
Also, by linking from high PR pages, we can boost PR and Link Reputation of important pages on our site.
Warning – some people who request a link exchange ask for their link to be on your homepage. Can you see why this is a bad idea? Also some ask for a link where their description actually has several links in it, like:
Buy generic viagra online. Also we stock natural alternatives to viagra, all at the cheapest prices.
This is Also a Bad Idea. Can You See Why?
Taking these ideas a step further, you can design your own network of related sites, link them together so that PR and reputation is channelled for maximum benefit. Michael Campbell does a great job of explaining this in his book “Revenge of the Mininet”. His clear diagrams make it possible for anyone to build high ranking sites. Michael has bundled a report by Leslie Rohde on Linking strategies with his mininet book. They are essential reading for anyone who wants to use the power of linking to bring free traffic. See the resources at the end of this report for more details.
Conclusions
Well, that brings this report to an end. It should be obvious that linking is very important in getting good search engine rankings. Done properly, it will provide a steady stream of free search engine traffic. Done badly – your site may not be found by searchers at the search engines. It really is that important.
Of course, your sites pages need to be spidered. Sitemap Creator can help you achieve this goal. It creates the otherwise time-consuming, search engine friendly sitemap pages, freeing you to concentrate on your linking strategy of the main site. Used on its own, Sitemap Creator can help you achieve fanatastic results. Used together with Michael Campbell’s Mininet book & Leslie Rohde’s Linking Strategy guide, Sitemap Creator becomes an even more powerful tool in your search engine optimization toolbox.
Resources:
http://www.ez-search-engine-optimization.com - search engine tips and resources.
Revenge of the Mininet – by Michael Campbell. This book explains how to link your pages & sites to get free traffic. Comes with a linking strategy guide by link-guru Leslie Rohde.
Sitemap Creator – build sitemaps that visitors & spiders love.
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