The Importance of Building Links - Effective Linking Strategies continued
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If you sell retail products you may find that the first linking strategy I suggested is a little difficult to accomplish. Many e-commerce and retail web site owners have difficulty coming up with articles that do not sound like a long drawn out advertisement. And I couldn't agree more. The most effective strategy for retail sites to develop high quality links is by the use of a direct affiliate program.
A direct affiliate program is an affiliate program that is not managed by a third party affiliate program service. The main problem with third party affiliate program services is that they provide your affiliates with links that point to their web site first, and then redirect the user to your web site automatically.
Since the link points to the affiliate program company's web site and not yours, the search engines do not see this as a link to your site -- and it's not. Running an affiliate program that provides your affiliates with links that go directly to your site is the only way you want to go.
Now that your affiliate program is set up to point directly to your site, the next step would be to develop a link generation strategy that provides your affiliates with links that are not replicated over and over again. This can be accomplished in a number of ways. Some ideas you can experiment with are providing 20 or more different HTML link samples for your affiliates and changing them, or rotating them into 20 new HTML link samples each month. Each month you can focus on targeting a new set of key words, web pages, or products.
Whether you sell a product or provide a service you can effectively build links to your web site without using played out techniques like reciprocal linking. Try some of the ideas that I mentioned above and I am sure you will see the number of links to your web site increase dramatically.
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