Now that I’ve covered some of the general misconceptions let’s get into the nuts and bolts of selecting an appropriate text ad for your site:
In closing, remember that any search engine boost associated with text advertising should be secondary to the amount of real traffic that your site receives. A truly valuable text ad will drive new visitors to your site, and that should always be the main goal of any Internet advertising campaign. If you focus on acquiring relevant advertising that drives traffic you will be just fine. There’s no need to worry; the text ad “boogie man” ain’t gonna get ya!
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