SEO and Link Building: Good and Bad Plans - Strategy Two: Build a high number of outbound links
(Page 4 of 4 )
This strategy has a lot of base potential. After all, if a site sees that you are linking to it regularly, they are bound to reciprocate. Right? Well, maybe -- if you do it right.
Bad plan
Just quietly build your links and hope that someone notices. It could work, but the odds are very low that this will be a great plan. After all, how will anyone know you are linking to them? No, this won’t do; let's move on to a better plan.
The good plan
Make known links to sites that do not fall into the heavy traffic category. Heavily trafficked sites get so many links that they won’t care. Then, once you have made your link, find a way to make it known to the author of the other site that they are getting inbound links from you. This should be done in a subtle or at least a tactful way. What are some of those ways?
Post a comment thanking the author for posting so much great material and mention that you often link to the site.
Leave a track back on the site.
Send a private message to the admin or author making them aware of the links, if no track back feature is available, with some kind of kudos on recent postings.
The one-two combo punch
I bet you already figured this out, but by combining your approach to the sites from which you want to get links and the sites to which you build your own links, you can double your productivity and increase your chances of getting these sites to link to you without being asked. After all, you will be seen as a frequently-contributing member of the community who has increased that site's value by linking. Then again, you may not even need them to post your comments; after all, with the two in place, you have a reciprocal link in place already -- it is just not as high profile as it could be to readers, at least with an in-text link to your site.
I'm going to give you a short list of some final link building don’ts. I know that these seem like common sense, but we didn’t cover them earlier.
Don’t be rude or inflammatory for no reason.
Don’t be impatient. This process will take some time.
Don’t post on sites that are targeted to a different age. Avoid sites for tweens if you're writing for boomers, for example.
Now that we have all of this cleared up and you have a solid plan for what to do, and more importantly what not to do, when you are building the links for your site, you can go on to take your site to new heights of rankings and get fat on the money of your sponsors.
| DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware. |
