Requesting One-Way Links
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Reciprocals have lost their SEO value. In fact, too many reciprocals can hurt rankings; I’ve heard many SEOs state that rankings can actually go up after the removal of a reciprocals page. Instead of reciprocals, you can try getting one-way links. Here we describe how you can do that.
Finding Sites to Get Links From
Go on Google and do a couple of searches with your core terms. Find leaders. Take their URLs and plug them into Yahoo Site Explorer to get back link data. Yahoo will show you the links it is aware of.
There's a lot of controversy around using Yahoo link data for Google optimization, but unfortunately Google obfuscates its data on purpose, so using the "link:site.com" command on it is pointless. You can try SEO Moz's Linkscape or Majestic SEO if you want more detailed link data. Linkscape gets data from all over, while Majestic SEO does its own crawling.
Once you know your competitors' links, try going after the same links. There may be directories, which are much easier to get into, but there will also be editorial links.
Go to DMOZ and Yahoo Directory to see if you can get sites in your category to link to you. Keep in mind that Yahoo directory is a commercial place, and sites pay $300 to get in there, so you might spot a lot of competition, creating unneeded awareness.
Next: Making Link Requests Easier >>
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