Reciprocal Links: Are They Really So Bad?

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Few topics cause as much heated argument and generate as many myths as reciprocal links. Whether the discussion involves link trading, linking together numerous self-administered websites, or search engine filters and penalties, debate about the merits of reciprocal links is certain to follow.

Both supporters and detractors of reciprocal links have very solidly entrenched opinions on the subject. All too often, misunderstanding clouds the arguments on both sides. Reciprocal links need a fairer hearing and greater understanding of all of the variations involved. Not all reciprocal links are bad news for a website.

The first thing that springs to mind when the subject of reciprocal links appears is good old fashioned link trading. In fact, link swaps are only one aspect of the overall topic of reciprocal links. Far more than simple link exchanges, reciprocal links also include website themes and topics, cross linking of self administered websites, and the even more problematic link farms. There is more than one issue bundled into the overall category of reciprocal links.

The reasons for creating reciprocal links are many, but the most important ones revolve around gaining extra website traffic, providing information for site visitors, gaining additional Google PageRank, and adding additional link popularity for a boost in the search engine rankings.

A major problem in the understanding and the discussion of reciprocal links is determining the definition of the topic. Often, a supporter of reciprocal links will announce they are as good as any other incoming link. An opponent of reciprocal links will point out that the link is of no value at best and harmful to a website in the search engines at worst. While there is a bit of truth in both statements, under certain circumstances, both sides in the argument are wrong.

In and of themselves, most of these reasons for exchanging links are sound and honest. The difficulty arises when the same concepts are applied to attempts at tricking the search engines. That's where the water turns a bit murky.

The entire subject of reciprocal links, deserves another examination, to separate the various issues that make up the discussions.

Next: Sorting Out the Links: The Good >>
 

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