Proven Link Building Strategies that Work - Blog Commenting
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Visiting blogs in your chosen niche should be an essential part of your blogging strategy. Not only will you get a sense of what your competition is up to, but you'll also get the chance to do a little link building in the process. The key to blog commenting is to never spam a blog comment section with multiple links to your site or useless banter that's obviously just an attempt to get a free link. Most of these kinds of comments will get deleted anyway, so don't waste your time trying to "sneak" them through.
The question of do-follow and no-follow also comes up when talking about link building via blog commenting. Google has recently made some changes to how they handle no-follow, and if you want to learn a little more about how Google handles no-follow, visit Matt Cutts' blog.
I've personally noticed that some comments that I've left on other blogs have shown up in my Google Webmasters account even though they are no-follow links. So I'm getting credit for a backlink even though it's a no-follow link - sweet! It seems that this holds true for large, well-respected sites and not for smaller lesser-known blogs. Google seems to give some credit for these no-follow links, so it's worth spending some time commenting at some of the bigger blogs out there. Besides, if you leave a great comment on a big blog, such as Gizmodo, you may get some nice residual traffic directly from that comment.
A strategy for finding "do-follow blogs" around the web is to simply do a Google search for that phrase. You'll find hundreds of blogs that advertise that they have enabled the do-follow attribute on all blog comments. Just make sure that whenever you do comment at a blog that your comment is relevant to the post and is useful in some way - In other words, don't write "Awesome post!" and then leave a link back to your website. That takes away from what blogs are all about, which is community and sharing of ideas and thoughts.
Other Link Building Strategies
There are many other ways of generating quality backlinks to your site without resorting to black hat methods. Some of these methods are ones that I have not personally tried, but that I know are extremely effective at generating links and traffic to a website:
Press releases (Especially at one of the bigger PR sites: PRNewswire, PRWeb, MarketWire, Business Wire, etc-).
Guest posting at other websites can send a ton of traffic to your site, not to mention give you a great backlink from a well-respected site.
Write articles for eHow, Associated Content, or start a Squidoo lens that links back to your site.
Become an active member of a forum and put a link to your site in your signature.
Submit to social bookmarking sites, especially ones that offer do-follow links, such as Folkd.com. Just don't spam them!
If you have a blog, submit it to BlogCatalog.com and you'll get a ton of free backlinks over time.
If you have any other link building strategies that have worked for you, please share it in the comments section.
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