Proven Link Building Strategies that Work - Natural Backlinks Through Great Quality Content
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This should be your number one priority when starting a link building campaign. Your site needs to have high quality content that's both useful and engaging to your audience. I find that Google loves blogs, and it's probably because of the amount of content that they continually generate.
If you run a static site, it may be worth exploring the option of adding a blog that links back to your website. Make sure your pages contain the main keywords that you're targeting, including in the title of the page (if possible), in the page description and the meta keywords. If you're running a blog, it's a good idea to have some static content that remains on your home page and contains your main keywords. One option is to write a "sticky" post that introduces your blog and contains your main keyword phrases.
Once your site is filled with great content, you will begin seeing other bloggers and webmasters linking back to your site simply because your content is good stuff. Your readers will begin to bookmark your site's pages to Digg, Reddit, StumbleUpon, Mixx and other social bookmarking sites. And best of all, Google and all the other search engines will really start to take notice of your site and start moving it up the ranks.
Google's ultimate goal, according to Matt Cutts, is to rank websites based on the quality of the content and whether or not they provide the reader with great information in whatever niche they may be. Google's not looking for sites that feature keyword stuffing, spelling mistakes everywhere, or pages filled with ads. They are looking for great content. So the moral of the story is that you should always focus on getting your site's design and content squared away before you begin actively gathering backlinks across the web.
Getting natural backlinks by creating great content is by far the best way to move up in the search engine rankings. Natural backlinks carry much more weight than, say, a directory listing or paid text link.
Blog Carnivals
As the name implies, blog carnivals are only useful link building tools for blogs. This is another reason I recommend that you add a blog to your static website, because it can be a powerful link building tool.
For those who aren't familiar with this topic, blog carnivals are a way for you to showcase your blog's best posts by submitting them to a "carnival" of other related posts. These carnivals are hosted by various blogs, and you can also host your own if you'd like. Although they typically don't generate very much direct traffic to your website, they provide good quality, permanent backlinks that will have a positive long term effect on your website's traffic.
The best blog carnival site out there is BlogCarnival.com. You can submit your blog's posts to a huge selection of relevant blog carnivals, and what's great is that it only takes a matter of minutes to submit to each one. There are a few rules you should follow to ensure that your post gets accepted into any carnival you submit to:
Only use your best posts that are informative, relevant to the blog carnival's topic and not filled with advertising all over the page.
Make sure to fill out the submission form completely and follow any instructions provided by the carnival host.
Always write a description or summary of your post being submitted in the "Remarks" area of the submission form.
If your blog post is accepted, you'll usually receive not one, but two links back to your site - one to the home page and one to the actual post that you submitted. So you're actually getting two backlinks for the price of one. You can't beat that!
I usually submit to blog carnivals once a month, and I do so by submitting all of my best stuff from the month before. I've gathered quite a few backlinks using this method, and it was a big reason why I was able to take two brand new blogs to a PR4 in Google within just a few months.
Link Trading 
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