Proven Link Building Strategies that Work
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An essential aspect of any site's growth is link building. Backlinks are defined as links from other websites that point to yours, and they are probably the most important part of SEO and ranking well in the SERPs (search engine results pages). Most SEO professionals will tell you that the key to ranking well in the SERPs is to accumulate more high quality backlinks than your competitors for whatever keyword phrase you're targeting. This takes time and hard work when trying to rank for highly competitive keywords, but it can be done.
When starting a link building campaign, it's important to lay out the keyword phrases you hope to rank high for in the SERPs. Many webmasters overlook this step, and it will make it much more difficult to rank highly in the search engines. The reason you want to know your keyword phrases ahead of time is because you will want to use these keywords as your alt text when leaving links to your site around the web. Here's an example:
I run a small student loan consolidation blog at http://consolidatingstudentloansonline.com/. The main keyword phrase that my blog is targeting is "consolidating student loans." As of this writing, this keyword phrase is getting a total of about 5,400 searches worldwide via Google according to Google's Keyword Tool. So it's not a keyword phrase that is totally out of reach for making it to the first page of Google within a relatively short period of time. And as most of us know, reaching the first page of Google for any keyword phrase that's getting thousands of monthly searches can potentially be a goldmine! It just so happened that my blog has reached the first page of Google for my main keyword phrase and it took just two and a half months to do so.
The reason I was able to reach the first page of Google so quickly - and in the process earn a PR4 home page ranking by Google - was because of my link building strategy. Keep in mind that this example is using a blog that I worked on for a few months and haven't done much with recently, so in essence, it has stopped climbing the SERPs and is barely hanging on at the bottom of the first page of Google for my main keyword phrase. The beauty of link building, though, is that I can restart my link building strategy and help my little old blog start climbing the charts again until I reach number for my targeted keyword phrase - I wouldn't mind getting a huge piece of the estimated 5,400 visitors per month to my blog!
I want to share some of my link building techniques with you. They are very simple and effective but will take some time and effort on your part. If you're trying to find ways to automatically obtain "1,000 permanent backlinks" or instantly "get to the top of Google for just $49.95," then ultimately you will fail at running your website or blog. Black-hat techniques do NOT work in the long run, and Google (and other search engines) will penalize you eventually. So, it's just not worth it. My techniques are completely white hat and Google eats 'em up, so here goes...
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