Power Linking Strategies and Website Promotion Secrets - Smart Thinking
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Lastly I want to mention something that I think is extremely important regarding reciprocal linking. I see way too many websites that have high pageranks on their index pages and very often zeros on their links pages. Usually this is because the links page is too many sub folders away. That and poor internal linking are usually the problems. Webmasters only want to link to pageranked sites if they are building a solid strategy, and quite rightly - many webmasters don't care too much about their own links page, simply assuming that they are sending traffic away from their site. This is not the attitude to take as the higher the pagerank on your links page the better external link proposal you will get. The answer is to boost your links page in popularity. There are two ways to do this:
- Link to your partners index page AND reciprocal links page.
- Link to a site map that displays all your links pages.
Let’s look at the first idea. No one has really adopted this idea yet and I'm very surprised. The idea is that you link to your partner's home page and next to that link you also add a link to the page that contains your reciprocal link on your partner's page. In effect you are boosting the popularity of the page that links back to you. If everyone did this then links pages would rank higher, in turn giving more weight to the link pointing back to you. I personally use Arelis to trade links, a fantastic tool that actually puts the fun back into an otherwise tedious task. At present, there is no way to automate this process using Arelis (or Zeus, as far as I know), but I have mentioned it to them and they are considering updating. As of now if you use either of these programs you would have to manually add these links once the pages are generated.The second idea to boost your links page ranking is to create a new page that ALL your internal pages link to. Let's call this new page /site_map.html. On this site map web page you will display text links and descriptions to every one of your themed link directory pages (making sure that you keep the number of links around 50 per page - otherwise you will need to create a second site map page linked from the first). Also include links to all your other internal pages. Now place a little text link to your site map on every page within your site. A good place to do this is at the bottom of each page where you can link from a little copyright sign. Something like this: © website-promotion-secrets.com. Effectively you have boosted your links page ranking even though it is only internally, something that is still extremely valid to search engines. Now make sure that when you create reciprocal links with external sites that you request they link to your home and your links page. Something like this:
Used Cars for sale - Domestic and imported pre-owned cars by George Smith & Co. Link back
Get the idea? The "Used Cars for sale" points to their index page and the "Link back" points to the partner's links page. Easy. However, this whole new idea might take a little time to get around and until the big software programs adopt the principle, it might not be anytime soon. Until then you might have to manually add. Happy pagerank!
About the Author
Chris Standring, Studio City, CA, USA
info@website-promotion-secrets.com
http://www.website-promotion-secrets.com
Chris Standring is the author of "The Ultimate Website Promotion Handbook". He is also a jazz recording artist and marketing guru for musicians. His search engine optimization wizardry has enabled him to see major successes on every website he promotes. Visit him at:
www.website-promotion-secrets.com
www.aandronline.com
www.playjazzguitar.com
www.chrisstandring.com
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