Page Quality Factors for Link Building - Trust and authority of the domain
(Page 4 of 4 )
As we have previously discussed, links from trusted and authoritative websites will get a higher value in search engines algorithm. But why?
Search engines believe that experience is the best teacher, so if a certain website has been in existence for a long time (old domain), the knowledge and expertise it displays in that specific topic is very solid and profound when compared to young domains. But an old domain alone does not equal a site with trust and authority. The domain should also be highly referenced by other sources. To measure this quantitatively is to directly see the Page Rank of the home page.
Page Rank is also the measure of the incoming links to the page. The higher the number of links, the higher the Page Rank will be. Or if a certain domain is being referenced by high Page Rank domains, it will also get a higher Page Rank through its very nature (a link from an important page will make your page important also).
Other factors associated with trusted and authoritative websites, aside from domain Page Rank and age of domain, include the size of the domain. Frequently updating a certain domain will make the website grow bigger with each update, so after years of existence the website will become very big and will be able to provide lots of useful information.
Summary of the overall desirable factors in a link
To sum up, below are the most important factors for which major search engines (Google in particular) will give a higher rating pertaining to the quality of the link:
1. Relevance of the page - Links from a relevant page help both search engines and users find the information they need.
2. Number of links in the page - A lower number of links ensures that the link itself is more important and become an indispensable part of the content.
3. Trust and authority of the domain - Links from expert sites mean that your website is deemed important and contains highly valued content. A vote from important sites will also make your site important and be valued by search engines.
Mathematically it can be:
Inbound link rating = (Relevance of the page x Trust/Authority factor of the domain)/ (Number of links on the page)
If you are doing link building, go for these types of links. It is not as easy as it sound, because you must pass their content quality standards. Good luck!
| DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware. |
/ 3 
